As Director of Spanish Express, I attended WTM London 2025, one of the world’s most significant travel industry events to explore new travel trends, sustainability practices, and innovations.

I’m the founder and host teacher at Spanish Express, where I lead the Spanish Homestay Immersion Program (SHIP), a unique experience that allows students from around the world to learn Spanish while living with their teacher and discovering authentic Spanish culture.

Returning Once Again to WTM London

In November, I always return to the World Travel Market (WTM) London. It seems to be a pilgrimage for me or a kind of ritual that I perform every November. This year’s conference will focus on the key theme “Reimagining Travel in a Changing World*”*, exploring everything from new global policies to shifting traveller behaviours.

When I walked into ExCeL London this year, I felt the familiar rush of excitement. The air buzzed with energy, as WTM London was bringing together thousands of travel professionals and buyers from around the globe under one roof to share ideas, innovations, and ambitions for the future of our industry. Flags, languages, smiles, and stories filled every corner; it was, quite literally, a celebration of the world’s diversity.

Why I Attend WTM Every Year

For me, WTM London has always been more than an event, it’s a journey of discovery. It’s where ideas are born, collaborations are forged, and visions are refined.

As Director of Spanish Express, my purpose at WTM is twofold:

• To represent our brand, showcasing our unique language-immersion and homestay programmes across Spain.
• And to learn by engaging with global experts and understanding how new trends, technology, and sustainability practices are shaping the travel industry.

Every conversation, every seminar, every handshake adds another piece to the bigger picture of what experiential travel can become.

The Travel Industry Outlook

The future of the travel industry is brighter than ever, with global demand for world travel and tourism continuing to rise. As we look ahead, it’s clear that innovation, sustainability, and authentic experiences will drive the next wave of growth. At the heart of this evolution stands the World Travel Market (WTM) London—an event that has shaped the travel market for over four decades.

WTM London is more than just a leading global event; it’s the home of the world’s travel trade. Each year at ExCeL London, industry professionals from every corner of the globe gather to connect, learn, and discover the latest trends and opportunities in tourism. The event’s legacy as a premier venue for world travel market events is unmatched, providing a dynamic platform where business is done, ideas are exchanged, and the future of travel is charted.

With the travel industry outlook remaining positive, WTM London continues to play a pivotal role in bringing together key players to grow and succeed in the travel business. The event’s focus on cutting-edge travel technology, sustainable tourism, and meaningful connections ensures that attendees have access to the most relevant content and communities. Whether you’re a seasoned professional or new to the industry, WTM London is the place to find inspiration, build relationships, and access the resources you need to thrive.

As the world’s most exciting travel community, WTM London is where the industry’s brightest minds come together to shape what’s next. It’s a unique opportunity to learn from global leaders, discover new business opportunities, and be part of a movement that’s redefining the way we travel. For anyone passionate about the future of tourism, there’s no better place to be than at the world travel market’s leading global event—ExCeL London, the true home of the travel industry.

Excel London — The Beating Heart of Global Travel

Excel London stands as the vibrant epicentre of the World Travel Market London, the leading global event for the travel industry. Each year, as the world’s travel trade converges in London, Excel London transforms into a dynamic hub where industry professionals from every corner of the globe come together to connect, learn, and shape the future of tourism. The venue hosts the world’s travel trade, serving as a global hub for industry collaboration and business opportunities within the global travel industry. With its state-of-the-art facilities and expansive exhibition spaces, Excel London is perfectly equipped to host WTM London, providing the ideal platform for over 45,000 travel professionals and more than 5,000 pre-vetted buyers to discover the latest innovations and trends in the travel market.

Located in the heart of London’s Docklands, Excel London is renowned for its accessibility and convenience. Whether you’re arriving by air, rail, or even by river, the venue’s proximity to Custom House station ensures that your journey is seamless, allowing you to make the most of your time at this global event. As you step into Excel London, you’re immediately immersed in an environment buzzing with opportunity—where every stand, session, and meeting is a chance to grow your business, access new information, and join the conversation shaping the world of travel.

Excel London’s legacy as a premier venue spans decades, making it the trusted home for world-class events like WTM London. Its modern architecture and world-class amenities create the perfect backdrop for industry professionals to network, discover new destinations, and access exclusive content that drives the travel industry forward. Whether you’re planning to join a session, stand out with your brand, or simply explore the latest in tourism innovation, Excel London is the place to be.

As WTM London continues to evolve, Excel London remains at the forefront, bringing together the world’s travel trade under one roof. Planning your visit is easy—simply secure your ticket, check session details, hours, and FAQs, and get in touch with the WTM London team for any additional information you need. Mark your calendar for 4-6 November 2025, and prepare to join thousands of industry professionals at Excel London in the United Kingdom. This is your opportunity to connect, learn, and be part of a global event that’s shaping the future of travel and tourism. Don’t miss your chance to be at the heart of the world travel market—Excel London is ready to welcome you.

Walking Through the World Under One Roof

This year’s WTM was extraordinary. More than 180 countries participated, transforming ExCeL into a mosaic of global culture. As the central hub for the world’s travel community, WTM London brought together industry leaders and innovators from every corner of the globe. The event truly served as a meeting point for the world’s travel trade, connecting professionals and organizations from across the international travel sector. From Asia to Latin America, from Europe to the Middle East, every stand told a story.

I began my visit at the Spain Pavilion, reconnecting with some of our regional partners and exploring potential collaborations for our Spanish immersion programmes. Meeting face-to-face again after a year of virtual calls reminded me of the true magic of this event — the human connection.

Later, I visited stands from Latin America and Europe, where I had insightful discussions about language-learning tourism, sustainability in education travel, and partnerships that combine culture with education. I even met representatives from universities and travel agencies who showed great interest in developing Spanish Express-style immersion experiences in their own countries.

It was a reminder that the world is full of people who share our belief: travel is the most powerful form of learning.

Exploring WTM’s Conference Programme — A Source of Inspiration

One of the most enriching aspects of WTM London is its conference programme, which is organised into six key tracks, each one exploring a vital theme shaping the future of travel. As the leading global event in the travel industry, WTM London serves as the premier platform for industry professionals to network, build business connections, and access global audiences, reflecting its extensive international reach and influence.

1. Sustainability

The sessions on Sustainability were among the most powerful of the entire event. They focused on regenerative tourism, ESG strategies, and how the industry can create meaningful, long-term value for local communities.

As I listened to experts discuss the role of small businesses and educational travel in supporting sustainable practices, I couldn’t help but feel proud. Spanish Express was built on exactly those values, our students stay with local host families, our programmes boost small communities, and our activities celebrate Spanish culture in an ethical, responsible way.

These discussions reminded me that sustainability isn’t just a buzzword — it’s a way of living, teaching, and travelling with integrity.

One of the most thought-provoking sessions was “The Future of Sustainable Travel: Data, Insight, Action,” whereJulie Cheetham, COO of Travalyst, introduced the Data Hub—an open-access platform that collects, verifies, and shares sustainability data across the travel industry. The initiative seeks to replace vague sustainability claims with transparent, data-backed insights that drive real change. Beginning with accommodation and expanding to aviation, rail, and complete itineraries, the Data Hub marks a significant move toward measurable, credible, and future-ready sustainable travel.

2. Technology

The Technology track was equally fascinating, especially for a director constantly seeking ways to innovate without losing the human touch.

From artificial intelligence to automation and fintech, the future of travel tech was on full display. I attended a panel on AI and personalization in travel marketing, which explored how brands can use data to create deeper emotional connections with travellers.

This resonated with me deeply — at Spanish Express, we’re already using digital tools like virtual homestay previews and personalized communication to help students prepare for their trips. But hearing how others use emerging technologies inspired me to think even bigger.

The key takeaway? Technology should enhance connection, not replace it. That’s exactly how we approach innovation at Spanish Express.

3. Diversity, Equity, Accessibility & Inclusion (DEAI)

Another theme that stood out was DEAI — ensuring that travel is accessible, inclusive, and welcoming to everyone.

The conversations were heartfelt and inspiring. Speakers shared stories of how inclusivity can transform not only destinations but also travellers’ lives. This struck a chord with me because our mission at Spanish Express is rooted in accessibility — we believe that everyone, regardless of background, deserves the chance to learn, connect, and experience Spain authentically.

Hearing about inclusive leadership and representation reminded me how important it is for us to keep building bridges — linguistic, cultural, and social.

The Marketing track felt like home to me, given how much of my work revolves around storytelling and communication.

4. Marketing

Sessions explored destination branding, digital storytelling, influencer collaboration, and content marketing for the next generation of travellers. I attended a particularly engaging workshop on “The Power of Authentic Stories,” which emphasized that modern travellers connect not with perfection, but with purpose.

That message perfectly aligns with the ethos of Spanish Express — we don’t sell vacations; we create stories. Our students’ experiences — cooking traditional dishes, learning idiomatic expressions, bonding with their host families — are the most genuine form of marketing.

This year’s marketing sessions inspired me to bring even more human stories into our digital presence: videos, blogs, and testimonials that capture the true heart of our immersion programmes.

5. Geo-Economics

The Geo-Economics track tackled how global politics, economics, and sustainability impact travel. From discussions on geopolitical instability to sessions on market resilience and investment, it was a powerful reminder that travel doesn’t exist in isolation — it mirrors the world around it.

For Spanish Express, this means being adaptable. The insights I gained from this track will help us strengthen our partnerships, anticipate shifts in travel behaviour, and ensure that our programmes remain both accessible and sustainable amid global change.

6. Travel Trends

Finally, the Travel Trends track brought everything together.

These sessions looked to the future: changing traveller motivations, emerging destinations, and the rise of experiential travel — where the focus is on connection, emotion, and authenticity.

The WTM Trends Report 2025, presented by Dave Goodger (He/Him), Managing Director EMEA at Tourism Economics, offered an exclusive look at the future of global travel. Drawing on Oxford Economics’ in-depth research, Dave highlighted key shifts shaping the industry—from the rise of immersive travel experiences to evolving cultural values and powerful regional disruptors. His insights revealed not only where travellers are heading in 2025, but why, making it one of the most anticipated sessions of the event.

One speaker described the modern traveller as someone who doesn’t just want to “see” Spain, but to feel it. That description perfectly captures what Spanish Express offers — the opportunity to live like a local, speak the language, and be part of a family.

It was exciting to see that what we’ve been doing for years — authentic, immersive, culturally rich travel — is now at the heart of where the entire industry is heading.

Navigating the Travel Market

Navigating the ever-evolving travel market can be both exhilarating and challenging, but World Travel Market (WTM) London makes it easier than ever for industry professionals to connect, discover, and grow. As the leading global event for the travel industry, WTM London brings together exhibitors, buyers, and media representatives from across the world, creating an unparalleled environment for business development and knowledge sharing.

Held in the vibrant city of London, WTM London is strategically located at the heart of the world travel market, making it accessible for attendees from the United Kingdom and beyond. The event’s extensive industry networks and global reach ensure that you’ll find the right contacts, the latest innovations, and the most relevant content to help your business succeed. Whether you’re looking to connect with industry leaders, explore new destinations, or learn about the latest travel technology, WTM London is the ultimate destination.

Taking place from 4-6 November, WTM London offers a seamless experience for all attendees. Tickets can be easily purchased online or at the venue, with comprehensive details available on the official website and through social media channels. The event is designed to provide everything you need to make the most of your time—access to exclusive sessions, opportunities to network with fellow professionals, and insights into the trends shaping the future of tourism.

For anyone involved in the travel industry, WTM London is a must-attend global event. It’s the perfect place to discover new business opportunities, learn from the best in the business, and connect with a community that’s passionate about world travel. With its comprehensive resources and welcoming atmosphere, WTM London is your gateway to success in the travel market—so plan your visit, secure your tickets, and get ready to be inspired at the world’s leading travel industry event.

Experiential Travel with Spanish Express

At the heart of the World Travel Market London, one of the world’s leading global events for the travel industry, Experiential Travel with Spanish Express stands out as a must-visit destination for industry professionals seeking to discover, connect, and grow. Hosted at the iconic ExCeL London venue, this experience is designed to immerse attendees in the vibrant culture and rich heritage of Spain, all while fostering meaningful connections within the world’s travel trade.

Experiential Travel with Spanish Express is more than just a showcase—it’s a journey that brings together the best of international tourism trends, innovation, and business development. As part of WTM London, this unique offering provides exclusive access to curated content, insightful sessions, and invaluable networking opportunities. Whether you’re looking to learn about the latest innovations in experiential travel, find new ways to grow your business, or simply connect with like-minded professionals from across the globe, this is the place to be.

Located within the bustling halls of ExCeL London, Experiential Travel with Spanish Express invites attendees to join a community that values authentic experiences and forward-thinking solutions. Here, you can explore the customs and traditions that make Spain a top destination, while also discovering new opportunities to collaborate and innovate within the travel market.

Planning your visit is simple—attendees can secure their tickets in advance, access detailed information about sessions, hours, and FAQs, and even contact the organizers directly for personalized assistance. With a focus on providing a seamless and enriching experience, every detail is designed to help you make the most of your time at this premier global event.

From 4-6 November, join us at ExCeL London in the United Kingdom and become part of a world travel community that’s shaping the future of tourism. Experiential Travel with Spanish Express is your gateway to new ideas, lasting partnerships, and the inspiration you need to take your business to the next level. Don’t miss this opportunity to access exclusive content, connect with industry leaders, and discover the next chapter in your travel journey at WTM London.

Beyond the Tracks — Workshops and Special Sessions

WTM 2025 wasn’t just about talks; it was about participation. The Masterclasses and workshops were some of the most interactive sessions I attended. To access these special sessions, securing a ticket or registering in advance was necessary.

In a marketing masterclass, I learned about building “micro-moments” — those short but powerful interactions that define how travellers remember a brand. It gave me ideas for how Spanish Express can enhance the student journey, from the moment someone visits our website to the day they return home from Spain.

I also attended part of the Ministers’ Summit, co-hosted with UN Tourism and WTTC. Listening to global tourism ministers discuss policies on education, sustainability, and cultural preservation reminded me how important language travel is to international collaboration.

The ITT Future You session, designed for students and young professionals, was another highlight. It was heartwarming to see the next generation of travel leaders so engaged and eager to create a better, more inclusive industry.

Lessons and Takeaways

After three full days of walking, talking, and learning, I left WTM London with pages of notes and a head full of ideas. Paying close attention to the details shared at WTM London will be crucial for implementing improvements at Spanish Express. But more than that, I left with renewed conviction in our mission.

Here are a few key lessons I brought home to Spanish Express:

1. Sustainability is a shared responsibility. Every travel company, big or small, must consider its impact on communities and the environment.
2. Technology is a tool, not a replacement. Use it to make travel more personal, not less.
3. Storytelling is the heart of marketing. The most powerful stories are those rooted in authenticity and emotion.
4. Diversity enriches travel. Inclusion must be at the core of every experience we design.
5. Connection is the future. People crave meaningful relationships — with locals, with cultures, and with themselves.

These insights will shape how we grow and innovate at Spanish Express in the coming year.

How WTM Will Shape Spanish Express’s Next Chapter

WTM always leaves me inspired to take action, and this year is no different. Here’s what’s next for us:

• Expanding our homestay network to include new regions across Spain.
• Developing new eco-friendly programmes that highlight sustainability through local experiences.
• Enhancing our digital marketing with storytelling videos, blogs, and student interviews.
• Launching collaborations with international universities and travel partners met at WTM.
• Creating workshops for travellers focused on cultural empathy and responsible travel.

Each initiative will help Spanish Express continue evolving — always with the same heart, but with a broader, more global perspective.

Gratitude and Reflection

As I look back on my time at WTM London 2025, I feel both grateful and inspired. It was three days of discovery, learning, and reconnection with a global community that believes travel is a force for good.

I’m proud to represent Spanish Express — not just as a language-learning provider, but as a bridge between cultures. Each conversation I had at WTM reminded me why we do what we do: because language unites people.

WTM isn’t simply an event — it’s a mirror of the world we want to create: sustainable, inclusive, and filled with meaningful experiences.

Turn Experiential Travel Trends Into a Real Spanish Life Experience

WTM London 2025 confirmed what we’ve believed at Spanish Express for years: the future of travel is not about ticking off landmarks, it’s about connection, culture, and real-life learning. People want experiences that feel personal, meaningful, and human.

That’s exactly what our Spanish Homestay Immersion Program (SHIP) offers. Instead of staying in a hotel and attending a standard language school, you live with a certified Spanish teacher and practise Spanish naturally throughout the day during meals, walks, cultural visits, and everyday routines. This is experiential travel with real impact, because language becomes part of life, not just a subject.

SHIP is ideal for:

• Travellers who want authentic cultural immersion, not surface tourism
• Busy professionals who need fast, practical progress
• Adults of all ages who learn best through real-life routines
• Cultural travellers who want meaningful local connection
• Remote workers and career changers who want Spanish for daily life
• Students preparing for Spanish exams (DELE, SIELE, GCSE, A-Levels, YLE, IB and other certifications)
• Anyone who wants a safe, structured, personal learning experience

You can also explore real learner stories here:
👉 Spanish Culture & Immersion Stories

For personalised guidance and programme details, you can contact our founder directly:

Mónica Romero
Founder and Director, Spanish Express

📞 Phone / WhatsApp: +44 7903 867894
📧 Email: monicaromero@spanishexpress.co.uk